Fitness has always been a focus of Corey Sims.
Now he’s turned his skills as a personal trainer, boot
camp instructor, rapper and DJ into a growing
business aimed at getting Metro Detroit in shape.
Corey Sims has been a personal trainer for 20+ years. He worked at a number of different health clubs and started his own training business in 2007. A number of years ago, as a boot camp instructor, he added some easy to follow hip-hop moves to keep things interesting and enriching. The participants went crazy over this fun addition. They begged him to do that the entire boot camp session. At first he dismissed the idea because that would be a dance class and he wasn’t a dance instructor. But finally from persistence and popular demand he put a class together for this small group of individuals. He received such popular feedback and support he worked hard to fine tune this prototype boot camp/hip-hop workout program.
Something he noticed from observing popular group fitness programs that feature music and dancing was that they’re generally not very intense and they generally get limited participation from men. This inspired Corey to develop a hybrid group fitness class that both men and women want to be part of.
A goal for his program was to create a thrilling music concert type atmosphere. He decided to teach in a darkened room with colorful club lighting to transform a typical fitness studio into a hype atmosphere. With the right atmosphere, participants absorb the energy of getting hype and enjoy intense exercise rather than dread it. As a DJ, Corey also began mixing his own soundtracks. The music is strategic and songs change rapidly from Kendrick Lamar and Big Boi to throwbacks like Bell Biv Devoe and the Beastie Boys. Corey is also the mastermind behind the choreography. In describing his style, Corey said: “It’s not corny or hokey. It’s not going to be your typical Disneyland or Candy Land dance class. And there’s no hip rolling or sexy moves. It’s meant to be cool and tough.” He found both men and women enjoy this distinct dance style. And the fusion of kicks, jabs and hooks as well as plank jacks, squats and pushups strategically interwoven throughout definitely turn up the intensity level. There’s no breaks. No pauses. If you go all out you can burn 800+ calories.
At first he used the generic name “Hip-Hop” to promote his class. However, it didn’t quite capture the essence of the program. That’s when he came up with the name DSKO. So what does DSKO mean? This is an original class born from where Corey’s from and it has an attitude that comes with it. It’s “D” as in “Detroit”. It stands for Detroit Style Kept Original. And since the class is dance based, it’s obviously a humorous play on the word disco. But it’s pronounced “Dee-scoe” NOT disco. Most importantly, there’s motivational meaning behind DSKO. Corey and his wife encourage everyone to Do Some Kind Of Fitness!
So when you combine a high-energy instructor, the right music, the right moves and the right atmosphere you get the right mix of fun, high intensity exercise that will leave you exhilarated, drenched with sweat and result in positive change. Thus the birth of D-SKO Fitness!